{"id":1716,"date":"2024-04-12T03:43:24","date_gmt":"2024-04-12T03:43:24","guid":{"rendered":"https:\/\/trionandcostaging.microsite.sg\/index.php\/2024\/04\/12\/trion-insights-sterra-scandal\/"},"modified":"2026-07-08T02:48:28","modified_gmt":"2026-07-08T02:48:28","slug":"trion-insights-sterra-scandal","status":"publish","type":"post","link":"https:\/\/trionandcostaging.microsite.sg\/index.php\/2024\/04\/12\/trion-insights-sterra-scandal\/","title":{"rendered":"TriOn Insights &#8211; Sterra scandal"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/\/img1.wsimg.com\/isteam\/ip\/77882c5d-00bb-4034-9cc4-ac411b53eec9\/1-3a0455a.png\" style=\"max-width:100%;height:auto;\" \/><\/p>\n<p>\u2022 TriOn Insights \u2022\n<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/trionandco\/\">TriOn &amp; Co<\/a> shares their thoughts on the recent Sterra scandal, in which the brand came under intense scrutiny for misrepresenting Singapore&#8217;s tap water quality to showcase the appeal of its water purifier product.\n<\/p>\n<p>Identity and integrity must be synonymous for brands to build long-term trust with their audiences. Compelling branding does not have to include exaggerated facts or misleading information; it all comes down to the quality of research and storytelling.\n<\/p>\n<p>Read more to view how and why brands can preserve their authenticity in messaging while still being engaging to audiences.\n<\/p>\n<p>The Sterra incident: <a href=\"https:\/\/lnkd.in\/gBXTBGWm\">https:\/\/lnkd.in\/gBXTBGWm<\/a>\n<\/p>\n<p><img decoding=\"async\" src=\"\/\/img1.wsimg.com\/isteam\/ip\/77882c5d-00bb-4034-9cc4-ac411b53eec9\/2-077884d.png\" style=\"max-width:100%;height:auto;\" \/><br \/>\n<img decoding=\"async\" src=\"\/\/img1.wsimg.com\/isteam\/ip\/77882c5d-00bb-4034-9cc4-ac411b53eec9\/3-61d37a5.png\" style=\"max-width:100%;height:auto;\" \/><br \/>\n<img decoding=\"async\" src=\"\/\/img1.wsimg.com\/isteam\/ip\/77882c5d-00bb-4034-9cc4-ac411b53eec9\/4-129ae8a.png\" style=\"max-width:100%;height:auto;\" \/><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=trioninsights&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7183400571247239169\">#TriOnInsights<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=trionandco&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7183400571247239169\">#TriOnandCo<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=branding&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7183400571247239169\">#branding<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=brandidentity&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7183400571247239169\">#brandidentity<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=authenticity&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7183400571247239169\">#authenticity<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2022 TriOn Insights \u2022<\/p>\n","protected":false},"author":1,"featured_media":1873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-thoughts-and-updates"],"_links":{"self":[{"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/posts\/1716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/comments?post=1716"}],"version-history":[{"count":0,"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/posts\/1716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/media\/1873"}],"wp:attachment":[{"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/media?parent=1716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/categories?post=1716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/tags?post=1716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}