{"id":118,"date":"2024-04-15T05:16:07","date_gmt":"2024-04-15T05:16:07","guid":{"rendered":"https:\/\/trionandcostaging.microsite.sg\/index.php\/2024\/04\/15\/trion-insights-airbus-apology\/"},"modified":"2026-07-08T02:47:45","modified_gmt":"2026-07-08T02:47:45","slug":"trion-insights-airbus-apology","status":"publish","type":"post","link":"https:\/\/trionandcostaging.microsite.sg\/index.php\/2024\/04\/15\/trion-insights-airbus-apology\/","title":{"rendered":"TriOn Insights &#8211; Airbus&#8217; Apology"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/\/img1.wsimg.com\/isteam\/ip\/77882c5d-00bb-4034-9cc4-ac411b53eec9\/Screenshot%202025-06-02%20at%2012.24.14%E2%80%AFPM.png\" style=\"max-width:100%;height:auto;\" \/><img decoding=\"async\" src=\"\/\/img1.wsimg.com\/isteam\/ip\/77882c5d-00bb-4034-9cc4-ac411b53eec9\/12.png\" style=\"max-width:100%;height:auto;\" \/><\/p>\n<p>Another day and another apology. But a good one for a change!\n<\/p>\n<p>Well done <a href=\"https:\/\/www.linkedin.com\/company\/airbusgroup\/\">Airbus<\/a> on handling this situation in a refreshingly positive manner.\n<\/p>\n<p>This case clearly showcases the importance of timeliness and the use of proper channels of communication in delicate situations. Airbus did a great job of acting on time with proper and genuine messaging that was disseminated on the correct channel to reach the specific audience in question.\n<\/p>\n<p>Thanks <a href=\"https:\/\/www.linkedin.com\/in\/ACoAACBPp-UBasCvdgfbVI2kTm7JlL5DauKEsEA\">Camillia Dass<\/a> for running my thoughts on the matter. Read the full article <a href=\"https:\/\/www.marketing-interactive.com\/airbus-apology-denying-chinese-visitors-access-plane-sg-airshow\">here<\/a>.\n<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/marketinginteractive\/\">MARKETING-INTERACTIVE<\/a> <a href=\"https:\/\/www.linkedin.com\/company\/trionandco\/\">TriOn &amp; Co<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=issuesmanagement&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7168540753260924928\">#issuesmanagement<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=communicationskills&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7168540753260924928\">#communicationskills<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Another day and another apology. But a good one for a change!<\/p>\n","protected":false},"author":1,"featured_media":1860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-thoughts-and-updates"],"_links":{"self":[{"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/posts\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":0,"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/posts\/118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/media\/1860"}],"wp:attachment":[{"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/categories?post=118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trionandcostaging.microsite.sg\/index.php\/wp-json\/wp\/v2\/tags?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}