Who We Are
TriOn & Co is a Singapore-based strategic communications consultancy founded by Charu Srivastava, Joel Lah and Marion Ang – a trio of communications experts with over three decades of combined experience, and a deep passion to deliver trusted results for all clients they work with.
We are founded on the belief that strategic communications can be the game-changer for any company or individual, regardless of industry or location. The consultancy offers tailored communications services that are crucial in today’s macroeconomic climate.
The Founders
Charu Srivastava is an award-winning strategic communications leader and the Co-Founder, Chief Strategy Officer, and Corporate Affairs Lead at TriOn & Co. With over 17 years of experience, she commands the communications landscape with a proven track record in corporate and government affairs across local, regional, and international markets. Her extensive client portfolio includes notable organisations such as the Singapore Kindness Movement, UOI, UOB FinLab, Singapore Business Federation, BIGO Technology, Cooley, Union Energy, Temus, Singapore National Youth Council, Ministry of Law Singapore, Design Singapore Council, and the Prime Minister’s Office Singapore.
Under her leadership, Charu’s teams have consistently achieved recognition at prestigious events, securing multiple wins and shortlists at the PR Awards, Gold Standard Awards, PRCA APAC Awards, PRISM Awards, PR Awards, and SABRE Awards. A passionate champion for industry equity, she chaired the inaugural PRCA APAC Equality, Diversity and Inclusion Committee from 2021 to 2025, where she launched the region’s first DEI Charter and hosted the “Diversity Matters” podcast.
Charu is an accredited member of the Institute of Public Relations of Singapore (IPRS) and a sought-after speaker at industry events, offering insightful perspectives on communication trends, as well as diversity, inclusion, and equality in the workplace. Recognised as the Outstanding PR Mentor at the 2021 PRISM Awards, she is dedicated to shaping the next generation as an alumni mentor for both Cardiff University and Singapore Management University. She holds an MA in International Public Relations with Distinction from Cardiff University and a Bachelor of Accountancy (Honours) from SMU.
Co-Founder & Chief Strategy Officer
Co-Founder & FinTech Lead
Joel comes with extensive experience leading strategic communications initiatives in the finance and technology space – working with organisations primarily in the finance and fintech space.
He believes impactful PR is rooted in a deep understanding of the macro forces shaping our world. Joel works with clients to dissect macroeconomic and industry trends, and transform them into powerful narratives that allow clients to share their stories.
At his previous agency, he built an entire fintech PR practice from ground up – onboarding clients in the fintech space, while developing his team’s capabilities to service technical Web3 and crypto accounts.
Joel’s expertise also lies in creating frameworks for public listings, go-to-market strategies for global business expansion and crisis communications – having counselled clients during global crises such as the disappearance of MH370, the mass recall of Takata airbags and the Volkswagen emissions scandal.
Before Redhill, Joel worked at Wachsman where he focused exclusively on clients in the Web3 space. His job scope went beyond traditional communications and touched on management consulting and strategic advisory. Prior to that, he worked at RICE Singapore before relocating to Beijing and Hong Kong to support the company’s overseas expansion into Greater China.
Some clients he has counseled include: Standard Chartered (SC Ventures), UOB FinLab, Saxo, Moomoo, Syfe, Beep Technologies (Voltality), Singapore Business Federation, Volkswagen Group Singapore, SoftBank Ventures, Vertex Holdings, R3, Block.one, Prime Minister’s Office (COP27), Zilliqa Capital and many more!
Marion is a seasoned communications professional with over 10 years of broad experience across industries and disciplines. She has represented high-profile multinational companies, startups and government agencies in numerous sectors including B2B, professional services, energy, education, technology and industrial markets, with a focus on thought leadership, corporate reputation building and integrated communications.
Prior to TriOn & Co, Marion completed her tenure at multiple agencies including Burson-Marsteller (Burson), Fifth Ring and Redhill specialising in B2B, corporate and government communications. Some of her past clients include COP27 for the Singapore Prime Minister’s Office, Ministry of Law Singapore, National Youth Council, Schneider Electric, People’s Association, Energy Market Authority and DBS Bank, among others.
She is an advocate for progressive workplace practices and actively mentors individuals including young leaders and startups.
Co-Founder & Chief People Officer, ESG & Government Lead
Our Regional and Global Reach
Global Communications Partners (GCP)
TriOn is the exclusive Singapore partner for Global Communication Partners, a specialist financial and corporate communications network bringing together leading independent public relations consultancies. Through GCP, TriOn is able to support clients in 23 significant financial hubs, including New York, London, Paris, and Tokyo.
Mirovia
TriOn is the first Singapore-based member of Mirovia, the international alliance for law firms. This network allows the firm to meet the high demand for specialist litigation and arbitration communications across borders.
TriOn’s APAC Network
TriOn has an extensive network of trusted partners across Asia Pacific to provide in-market communications and public relations support for our clients. Our in-market partners have local consultants who understand the nuances of each market, including language, culture and best practices to deliver trusted results.
The American Chamber of Commerce Singapore (AmCham)
TriOn is a member of AmCham Singapore, a premier business association committed to advocacy, business insights, and connections while being a powerful voice for the business community as well as a platform for businesses seeking to establish or expand their presence in Southeast Asia.
Public Relations and Communications Association Asia Pacific (PRCA APAC)
TriOn is a proud member of PRCA APAC which brings together PR and communications professionals across the region to raise standards in public relations. As members, TriOn is bound by PRCA’s Global Professional Charter and Code of Conduct, ensuring ethical, professional, and high-quality work.
IPRS (Institute of Public Relations Singapore)
Charu Srivastava is an Accredited member of the IPRS, a society that champions the public relations & communications profession by encouraging progressive best practices, enabling peer networking and establishing accreditation pathways. IPRS is the only accrediting body for Public Relations (PR) practitioners in Singapore.